Condense url1/1/2023 ![]() ![]() There are several companies you can choose from to buy an SSL certificate. You can learn about the details of this process here. This is especially true if you actually process customer orders and capture sensitive financial information online. If your site hasn’t yet received an SSL certificate, I suggest taking care of this ASAP. Encryption is primarily important for sites with purchasing processes or sensitive client information to increase trust and conversion rates.”Īnd in my opinion, this is likely to become an even bigger ranking signal in the future. Not only does this keep your visitors at ease, it has actually become a ranking signal.Īccording to Searchmetrics, “HTTPS is becoming more relevant and even a ranking signal for Google. Here’s an illustration of the difference between HTTP and HTTPS. This simply means that information on a website is encrypted, which heightens security significantly. If you’re unfamiliar with the difference, HTTPS stands for “HyperText Transfer Protocol Secure,” which is the secure version of HTTP. Just look at how the monetary damage reported by cyber crime has increased from 2001 to 2015.Īs a result, I really recommend using HTTPS rather than HTTP. With cyber crime and identity theft on the rise, Internet users want to know that they’re using a secure connection. Online security is a huge issue these days. This post offers some insight on what you can do if the domain name you want is already taken. I also realize that it’s simply not realistic to be able to land your brand name with a “.com” domain (there were over 124 million “.com” domains of 2016), but it’s something to keep in mind if you’re choosing a domain in the future. I realize that making this point doesn’t do you a lot of good if you already have a domain other than “.com.” When people trust your domain, it’s going to trickle down and have a positive impact on your overall SEO. In fact, TLD doesn’t directly impact rankings.īut what it does tend to do is increase trust for human users. Now I’m not saying that you’re doomed if you use anything other than “.com” for your domain. This simply means that it’s ideal to use a “.com” domain rather than “.biz,” “.pro,” “.tel,” etc. One thing they point out is that using a top level domain (TLD) is usually your best bet. There’s an infographic from Search Engine Land that covers the ins and outs of friendly URL structure. ![]()
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